Assignment

For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be national or can be local to your area.

In this assignment, you will need to include the following components:

- Provide information about the social media platform.

- Provide information about the organization and its campaign.

- Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything, can the organization do to improve PR through social media?)

You will need to reference at least two academic sources. Webpages provided by a company or organization (e.g., an "About Us" page) will be accepted for this assignment as a valid, academic source.

Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated Unit V Presentation Transcript

Slide 1
This presentation will cover some of the key concepts discussed in Unit V. Let's get started.

Slide 2
Effective marketing communication in both public relations and advertising depends on developing a compelling message and delivering it to the right audience. Traditional media sources, like television, radio, and print, still exist and are viable options but are limited in scope when compared to online media. The Internet offers an almost borderless way to transmit communication to the world's population.

Slide 3
Social media platforms are simply websites that allow people to communicate informally with others through written messages, photographs, audio clips, or video. Each social media platform offers unique opportunities and challenges. This presentation covers information on three of the largest global social media platforms-Twitter, Facebook, and YouTube.

There are many different social media platforms, and new ones appear frequently. In order to take advantage of social media, organizations need to be aware of new trends. It is helpful to learn about what each site has to offer and how it connects with other social media services.

Slide 4
The company lists 320 million active users and one billion visits monthly to sites with embedded Tweets (Twitter, n.d.). Hover over the icons to learn more about Twitter.

Slide 5
The company lists 1.04 billion daily active users. Hover over the icons to learn more about Facebook (Facebook, n.d.).

Slide 6
The company lists over one billion users. Each day people watch hundreds of millions of hours on YouTube. It is the second most-used search engine in the world (just behind Google) (YouTube, n.d.). Hover over the icons to learn more about Youtube.

Fadaei, M. (2016). Investigating the effect of internet marketing on customers' decision to purchase (case study: Amico Industrial Group). International Journal of Information, Business and Management, 8(2), 134-144.

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