Assignment: Expanding Your Business

Referring to the same business you either started or purchased in the first assignment, write a 6-8 page paper in which you:

• Outline a financial plan for your small business.
• Develop a guerrilla marketing strategy for your small business.
• Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.
• Outline a plan for securing sources of debt financing for your second store.
• Include at least two (2) references outside the textbook.

The specific course learning outcomes associated with this assignment are:

• Describe and analyze the necessary activities and key decisions to start a small business.
• Analyze the key financial management considerations in operating a small business.
• Develop a guerrilla marketing strategy for a small business.
• Analyze the role of pricing, credit, and equity financing in defining a business strategy.
• Use technology and information resources to research issues in small business management.
• Write clearly and concisely about small business management using proper writing mechanics.