Ask Marketing Management Expert

Assignment: Establishing Baselines and Assessing Success

In this Assignment, you are going to evaluate a specific business process based on criteria detailed below. If you already have selected a business process, continue using that and skip to the next paragraph. If you have not yet selected the business process you will
use for these Assignments, then begin by selecting one. Email your instructor and clearly describe the objective of this process, the participants, and the strategic significance for the company. The business process you select must have a clear beginning and an end, with identifiable, specific steps. Your instructor will confirm that the process you selected is suitable or will ask you to select another one.

For this Assignment, write a paper that answers the following questions (use the subheadings/numbered questions below to organize your paper):

Part 1: Implementation Strategies

Evaluate the suitability of the four implementation strategies discussed in step 2 for your project.

? For each strategy, explain the specific pros and cons of using it for your project. The analysis should be based on how each strategy applies to the process you selected and the nature of your selected organization. Do not simply repeat the generic pros/cons from the book.

? Select the one you think will work best in your situation. Explain how you would execute this strategy for your selected process. What would be required for the success of this strategy when rolling out your revised process?

Part 2: Establishing Baselines

To begin, list three metrics that you think can help you quantify the performance of the current process. List and define the metrics clearly, explain why each metric is important in the assessment of the process, and then give an example of the statistic units. For example, if your metric is "speed of processing," it may be defined by how quickly each employee audits a tax form, and the example would be that "on average, you would expect eight tax forms audited per hour." If you have already done this in a previous Assignment, you may copy and paste a summary from that Assignment.

Then, revisit the metrics you selected for your baseline. For each metric, clearly discuss the following:

1) Describe what the metric is: how is it calculated and used currently?

2) As far as being used as a justifiable project goal, what kind of a change in this metric would constitute success? How did you arrive at this figure? If this target change figure is not possible to estimate now, then describe how you would  Kaplan University School of Business MT 400 Unit 8 Assignment compute it if you were actually carrying out this project: who would be involved and
where would the data come from?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91267174
  • Price:- $50

Guranteed 36 Hours Delivery, In Price:- $50

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As