Assignment: Environmental analysis of market opportunities

Task: There are many ways in which marketing managers decide on a particular strategy. The first step though is to make sense of the industry, market and business environment in which they operate.

Select an industry, market and business environment your organisation operates in, or one in which you would like to start a business or be employed in.

Review your first four week of lecture notes, and then select from the readings one reading you think supplies useful insights into the analysis of your external environment and one which you think does not really apply to your situation. Explain why this is the case with examples from your market, industry and business environment

Rationale: This assessment task will assess the following learning outcome/s:

• be able to critically review contemporary decision making methods and models, and to demonstrate how relationships, alliances and organisation capability enhance strategic marketing opportunity.

• be able to devise marketing strategies to achieve organisational objectives using a range of strategic assessment tools and informational resources and through appreciation of dynamic external environments.

This assessment asks you to critically evaluate expert and academic advice on how to plan a business, by first understanding the business environment. This assessment is to engage you in the subject and to ensure your progress and understanding of central issues. "Please Note: Assignment 2 and Assignment 3 will also require extensive secondary research."
This assessment meets the following learning outcome:

• be able to devise marketing strategies to achieve organisational objectives using a range of strategic assessment tools and informational resources and through appreciation of dynamic external environments