Assignment: Email Introduction & The Sales Process

Part 1

You are a sales representative who is contacting a prospective client you have never met. You want to introduce yourself and your product or service via email and set up a time to discuss things further.

Write a 250- to 350-word email in which you introduce yourself and your product or service to the new client. The email also needs to include a request to follow up by phone or in person.

Part 2

Write a 350- to 700-word paper in which you examine your choice of communication style for the introductory email and its role in the sales process. Be sure to do the following in your paper:

• Describe the relationship between your chosen communication style and adaptive sales techniques.

• Explain how not knowing your clients personality and other attributes affects your choice of communication style.

• Describe how the sale process develops during the course of an interaction with a customer. What role does an effective introduction play in this process?

Format your assignment consistent with APA guidelines.