Assignment: Elevator Pitch

Identify a product that you would like to sell and the customer or audience to which you will deliver your sales pitch.

Write a 200- to 250-word written elevator pitch. The elevator pitch should include:

• "Hook"
• The problem
• The solution
• Your product's differentiation
• Value

Format your assignment consistent with APA guidelines.

Individual Assignment: Elevator Pitch

Purpose of Assignment

The elevator pitch is a standard used in sales and the assignment provides students a chance to create one and develop their own statements of value and differentiation. The basic structure of the elevator pitch goes across products and services and can even be used in interviewing. This opportunity gives students a chance to develop the skills related to creating and delivering an effective pitch.