Assignment: Ecommerce in the Global Business Environment
Description/Focus: Assessment Item- Strategic Plan
Task: You are an entrepreneur and would like to open an eBusinessand need to develop detailed analysis and plans to be successful.
To complete this assignment you should:
• Briefly describe an eBusiness you would like to develop, including the products or services you would like to sell.
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• Write at least three goals for your business. Each goal should include both a brief statement of purpose and a brief explanation.
• Clearly describe in detail, the eCommerce strategy you are going to use to achieve your goals including aspects such as, but not limited to, value propositions, revenue models, target markets, business models, capital realisation and SWOT analysis.
• Conduct an external environmental scan using Porter's Five Forces Model and discuss the key factors that might impact the success of your business.
• Clearly describe in detail, a marketing and advertising strategyfor your eBusiness including aspects such as, but not limited to, behaviour models, consumer profiles, trust and validity, mobile, Apps, email, social media, transaction logs, and cost benefit analysis.
Presentation: Should be written in Report style format.
Ecommerce in the Global Business Environment
Description/Focus: Assessment Item- Mitigation Plan
Task: Continue working on your proposed eBusiness (refer to assessment 2). In this assessment:
• Identify and describe all potential security and fraud issues your eBusiness might be exposed to. Develop a simple mitigation plan describing how to counter potential security and fraud issues that might impact your eBusiness.
• Identify and describe any potential ethical and legal issues your eBusiness might encounter.Describe how you might address these issues. You should include discussion about the key concepts related to each issue and the process you might use to come to a solution.
Presentation: Should be written in Report style.