Assignment: Distribution Channels

To understand marketing, a good first step is to master your insight into the Four Ps of marketing: Product, Pricing, Promotion, and Place (i.e., distribution).

Everyone knows the importance of having a well-defined product, appropriate pricing, and a good sales campaign. Perhaps the least appreciated of the Four Ps is place. Because it addresses the issue of distribution channels, you might even wonder why it is considered a marketing issue rather than an operations issue.

As a thought exercise, provide a compelling argument that holds that place is the most important of the Four Ps. Be thorough in your discussion. Illustrate it with examples from a variety of businesses and scenarios. By the end of your discussion, you should be able to convince readers that place is indeed super important in marketing.

Target length of the assignment: 2 pages