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Assignment: Discussion-The Balanced Scorecard and "Tableau du Bord"

The best strategies become obsolete as a firm's external and internal environments change. This is even more concerning among companies and organizations that have operations across different countries. Management should make decisions on what needs to be reworked or changed. There are different approaches and tools available to help management to optimize this process and identify the "bottlenecks" impeding better performance and/or productivity. One of these is the Balanced Scorecard (Kaplan & Norton, 1996). 

  • Why is the Balanced Scorecard an important topic both in devising objectives and in evaluating strategies?
  • Compare BSC to the French strategic measurement system named "Tableau de Bord", and point out differences between them, as well as advantages and disadvantages of each one.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91386629
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