Assignment: Digital Advertising Strategy for a Small Business
In this assignment, you will develop a digital promotional strategy for a local small business (actual or fictional, of your own selection). The strategy should include a Website, a Facebook page, and Twitter account.
Write a six to eight (6-8) page paper in which you:
- Describe in detail the small business you are using and whether the business in question is real or fictional.
- Determine the target market for the selected small business and justify your choice.
- Determine how the small business uses social media and the Internet to reach its target market. Provide examples to support your answer.
- Evaluate the different options for designing a Website that reflects the image and target market of the small business. Determine which Website design option you would select. Support your selection.
- Evaluate the different options for developing a successful social media strategy.
- Determine how you would integrate Facebook and Twitter into your digital promotional strategy for the selected small business. Provide examples to support your ideas.
- Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
- Include a cover page containing the title of the assignment. The cover page and the reference page are not included in the required assignment page length.