Assignment: Developing a Sustainable Small Business

Read the case study titled "Pre-Launch decisions which influence innovation success".

You will then write a four to five page paper in which the following items are addressed.

1. Discuss the necessity of short-term and long-term forecasting for developing the key elements of the business plan.

2. Evaluate the importance of developing formal and informal networks when building new business opportunities and expanding into new markets.

3. Discuss the importance of knowledge management in the digital age and identify two risk organizations must address to mitigate competitive pressures.

4. Consider the various components of a business plan and identify two components that you believe would be the most challenging for you to complete as an aspiring entrepreneur. Next, discuss what could be done to help you overcome this challenge using technology.

5. Use at least two external sources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.