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Assignment Details

What competencies were you able to develop in researching and writing the Comprehensive Project due in Unit 5?

How did you leverage feedback from your peers in the Discussion Board for Units 1- 4 in completing the Project?

How will these competencies and knowledge support your career advancement in management?

Suggestions for Responding to Peer Posts

Compare the guidelines that your peer has developed to your own.

Were there any similarities or differences?

What additional guidelines can you provide now that you have read his or her contribution?

Consider the following scenario:

You have decided that you would like to formally start an entrepreneurial business. To ensure the success of your business, you will produce a business plan.

The plan will assess, compare and contrast alternative schools of thought, cultural and political differences which impact the application of management activities within the broad notion of entrepreneurship.

The plan that you submit should contain at least the following components:

Title page

Table of contents

Executive summary (Abstract)

Business description

Definition of the market

Description of proposed products or services

Organization and management descriptions

Marketing strategy

Financial management

References Page to align with internal citations

Appendixes.

Your final submission should include all of the components described and should be submitted in an 8-10 page APA Word document. Use the class resources and research the Internet to help you in creating the plan.

The links to Web resources provided in the unit material will also help you get a clearer picture of what is included in the business plan and what a finished business plan might look like.

The business plan should be researched and professionally written with all the components listed in the assignment description. Grammar, spelling, punctuation, and format are correct and professional. All sources should be cited and referenced using APA format.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92515267

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