Assignment Description

Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.

Go to a local health care system and under "Choose a doctor" (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.

Discuss how the doctor's information is positioned to make him or her a good choice.

What types of information are included?

What types of information do you feel are missing?

Why do you feel this is important from a marketing perspective?

Make 2 recommendations for ways to influence that decision at different points in the process.

How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.