Assignment description

Students will respond to a prompt about a contemporary advertising-related issue. This response is to be written (10,000-12,500 words) and submitted to the instructor as a Word file (.doc, .docx).

This assignment requires you to clearly state a position on the issue and then provide evidence—by citing reliable, credible, and objective sources—to support it. Simply offering your opinion without supplying rationale and evidence will result in a substantial grade reduction for the assignment.

An example of a position paper is available in attachments

The issue that you are considering for this assignment is native advertising, which you have already begun to explore through both videos and readings. After further studying and researching the issue, you will respond to the following question:

Should publishers that sell native advertising space be required to more conspicuously disclose such brand partnerships to readers/viewers so that the commercial nature of the content is more obvious?

The primary purpose of this assignment is to encourage critical and in-depth thought about a real-world issue. Additionally, it will allow me to evaluate your ability to: (a) support a point of view with relevant and credible sources, (b) demonstrate a deeper understanding of a course concept, and (c) develop lengthier prose.

Grading rubric for POSITION PAPER assignment

Clearly articulated position......................5

Assertions supported w/evidence.........20

Appropriate sourcing.............................15

Grammar, length, formatting, etc..........10

TOTAL..................................................50

Clearly articulated position