Assignment Description

Regarding your research topic selected in unit 1 and your research question, hypothesis and five survey questions created in Unit 2, write a narrative 800-1,000-word paper describing your proposed research.

Creating the Research Paper Introduction, Purpose of the Study, and Methodology The required information for this Individual Project includes the following:

Introduction
- Business, organizational problem, or topic
- Problem statement
Purpose of the Study
- One research question
- Hypothesis regarding the research question
- Rationale for selecting your proposed research strategy utilizing your two articles identified in unit 1 for support

Methodology
- Research strategy that you will use to explore the problem
- Method for securing the sample population
- Method for delivery of the survey instrument
- Research instrument to collect data
o Include a copy of the actual survey, complete with the introduction to the study (including all of the ethical considerations that should be included in the survey introduction. See Ethical Concerns: Informed Consent in the Unit 2 M.U.S.E.).

The following information MUST be included:
- The business, organizational problem, or topic
- The problem statement
- The research strategy that you will use to explore the problem
- 1 research question
- Your rationale for selecting your proposed research strategy
- 1 research instrument that you will use to collect data
- A questionnaire or survey with at least 5 research questions for the study

Survey example:
- What do you know about Brand X?
- Would you be willing to try Brand X if a free sample was available?
- If you answered yes to Question 2, please explain why.
- What is one of the most important features of a product for you?
- How do you decide what product to buy?

Assignment Objectives
- Identify and select research designs, methodologies, analysis, and measurement strategies to be used in order to conduct a successful research project