Assignment Description
Primary Discussion Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments.
Choose your favorite company or a company related to your field of study, and then review a press release made by that company (usually located on the company's Web site). Include the link to the company's press release within your primary post so that your fellow classmates can review it.
After reviewing the press release, discuss the following:
Who is the intended audience of the press release?
Did the press release effectively communicate to the audience base? Why or why not?
What is the main message that the company is trying to communicate?
Explain 1 of the strengths of this press release.
Explain 1 of the weaknesses of this press release.
Is the press release effective or ineffective? Explain your response.
Peer Responses: Review two of your classmates' posts and provide your thoughts about the press release that they selected. Consider the same questions that you did when you reviewed your press release, as follows:
Who is the intended audience of the press release?
Did the press release effectively communicate to the audience base? Why or why not?
What is the main message that the company is trying to communicate?
Explain 1 of the strengths of this press release.
Explain 1 of the weaknesses of this press release.
Is the press release effective or ineffective? Explain your response.