Assignment Description:
Market Environment. This section should include key demographic/socio- cultural, economic, political/legal, technological factors impacting all of the key market players - you should focus on factors that might impact communication planning now or in the near future, PESTLE Analysis.
1. Introduction to Global Marketing
a. What is the competitive advantage that your chosen company can create into the foreign marketplace?
i. What is the value proposition in this scenario?
b. Who are the major competitors into the chosen marketplace? What is their company profile and competitive advantage?
2. The Global Economic Environment
a. Which income level does this foreign marketplace have? Explain the distribution of income.
b. What is GDP of the chosen marketplace?
c. Explain why the chosen Saudi company/product is a good match.
3. Social and Cultural Environments
a. Define culture and identify the various expressions and manifestations of culture that can impact marketing strategies
b. Compare and contrast the key aspects of Saudi Arabia (High Context Culture) vs. Chosen Marketplace)
i. Hofstede
c. What is the effect of language change on the global marketing communication mediums?
4. The Political, Legal, and Regulatory Environments
a. What type of government operation in the chosen marketplace? Explain.
i. Division of government across the country (i.e. democracy, monarchy, states vs. provinces...etc.)
b. What is the legal system (common, civil, Islamic...etc.) Explain.
c. What is the taxation system in the chosen marketplace? Explain.
Project Learning Outcomes:
• The key concepts of globalisation and global marketing
• The process of selecting, assessing and managing an international market portfolio
• Tasks to be Covered:
• Demonstrate an ability to critically evaluate concepts of globalisation and global marketing
• Understand how to apply key tools and methodologies
• Develop teamwork through group development of project work.
• Make presentations to the group which share learning experiences and explore communication and investigative approaches through debate and peer review.
Attachment:- GLOBAL MARKETING.rar