Assignment Description

1. Review the recommendations of your instructor and peers about your key assignment draft. Make revisions based on their suggestions.

Draft - International marketing analysis on Koskela Furniture

Then, add the following to your final draft:

Evaluation
Measuring Effectiveness
Final Recommendations
Conclusion

2. Finalize your executive summary as well. Add the summary to highlight key points of the plan.

Assignment Objectives

• Apply other course work and knowledge.
• Develop a multinational marketing plan.
• Discuss and evaluate opportunities present in international markets.
• Examine trends and events that impact international markets.