Assignment: Concept of Branding

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization's IMC.

The paper

• Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style.

• Must include a separate title page with the following:

o Title of paper
o Student's name
o Course name and number
o Instructor's name
o Date submitted

• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style.
• Must include a separate references page that is formatted according to APA style.