Assignment: Collaborative Learning Community Rebranding Strategy

Details:

This is a Collaborative Learning Community (CLC) assignment.

The instructor will assign you to a group at the beginning of Module.

As a group, identify one current struggling consumer product.

Create a 10-12-slide PowerPoint presentation (with speaker notes) that outlines a rebranding strategy for the product identified.

Presentation must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality.

While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.