Assignment: Changing a Company's Culture

Choose a company where the culture is important and describe what this company did to change the culture to make it better overall, not just a better place to work, but financially as well. (A basic Google search of leading companies should give you ample options to choose from.) What is the secret to their success? Address these points in your paper:

1. Describe (briefly) the culture before the company changed their culture.

2. List the steps the company took to change their culture.

3. Describe (briefly) the impact on employees and other statistics such as increased retention rates.

4. Show in table format the impact on gross income and profit over a three-year period.

5. Analyze the effectiveness of the steps to change culture.

6. Evaluate whether the steps were efficient and effective or whether other steps could have been taken.

7. Recommend how these changes could be used in a company whose culture is causing high employee turnover, poor image and detracts from their competitive advantage.