Assignment: Case Study

Directions

Read and Complete Case Study-Managing People.

The central components of your analysis should include issue identification, issue analysis, solutions, and potential limitations to your solutions. The case analyses serve to:

a) Provide an opportunity to apply the class concepts in the solution of practical problems.

b) Provide you with a common task through which you can learn to be more effective thinkers and problem-solves in your organizations.

The written case analysis will be evaluated based on your effectiveness in identifying and analyzing issues in the case, the adequacy of and support for the recommendations made, and the identification of potential downsides to your solutions. In addition, written case analyses will be judged based on the clarity and technical quality of the writing and report presentation. The case analysis should approximately 500 words

Assignment: Product Concepts and Development

This assignment will assess competency 5.Create a set of marketing planning activities as a tool for accomplishing organizational objectives.

Directions

For this assignment, view the video Chapter 11 - Developing and Managing Products. Jim King and his wife discuss how they decided to create the company GaGa's Inc. using the product Sherbetter. The line expanded from just Lemon to several other flavors as well as Sherbetter bars, the struggles of branding, line extension, and other aspects of the frozen dessert market.

After viewing the video, write a 800-1000 word essay that responds to the questions, "What type of new product is GaGa's Sherbetter? Why?" Also respond to the following prompt: "what stage in the Product Life Cycle does it seem that GaGa's is in? Explain."

Attachment:- Case Study.pdf