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Assignment: Case Analysis - Zambrero

Task:

The following questions are all based on the above Zambrero article published in Australia Unlimited. Basing your arguments on the topics that you have studied in the first five weeks of this unit, write a report addressing the following two questions:

a) Entrepreneurs have been identified as having certain traits and characteristics. Discuss the extent to which Zambrero founder Sam prince exemplifies these traits and characteristics. Justify your response with reference to academic sources (e.g. academic journal articles, textbooks, etc.).

b) The article clearly outlines what we might consider 'social entrepreneurship', whereby an entrepreneur establishes and/or leads an organization or initiative engaged in social change. Outline three current trends that illustrate the social entrepreneurship movement. Again, you should be looking to use academic sources as the foundation of your review. Wikipedia or web blogs are not considered as 'sound' academic sources.

Marketing Management, Management Studies

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