Assignment: Business Accounting; Business Analysis and Principles of Marketing

You have been asked to prepare reports and make presentations to explain the role of accounting, related business analysis techniques and the implications for marketing to the managers of other departments. In writing your report, you should make use of the financial data/ statements available for your organisation and address the issues in each of the three Tasks outlined below.

Task 1
For a selected organisation, identify primary and secondary sources of data concerning costing, pricing and investment decision- making techniques. Use business presentation tools to construct a presentation to communicate your data, results and conclusions to an appropriate audience

- Choose and plan appropriate survey methods, sampling techniques and questionnaires and collect and collate data
- Explain how appropriate accounting techniques support effective decision-making, including pricing and investment decisions. In so doing, you should explain budgets, calculation of unit costs, selected investment appraisal techniques and identify the sources of finance available to a business.

Task 2

For your selected organisation, use financial and management accounting techniques to explain, record and interpret financial data, financial statements and preparation of budgets. Your response should feature:

- Comparison of different types of financial statements and their appropriateness for different types of business.
- Explanation and application of management accounting techniques to classify and calculate costs; to prepare budgets for your selected organisation. In your response, you should:

- classify different types of cost-
- use different costing methods for your calculations
- select appropriate budget methods for preparation of a budget

Task 3

For a selected organisation
- Explain the elements of the marketing concept and processes, and their relation to the costs and benefits of its marketing orientation.
- Propose segmentation, targeting and positioning criteria for its products and/or services in response to existing marketing problems/issues. (For example: how would 2 major retail organisations such as Tesco or Marks and Spencer respond to their current problems?)
- Differentiate between the marketing mix and the extended marketing mix, and explain the role of the marketing mix in sustaining competitive advantage.