ASSIGNMENT BRIEF - Business Plan

Entrepreneurship (Creativity and Innovation)

Business Plan Write-up

Create a Business idea and develop a formal business plan that will apply the process of creativity and innovation.

This type of assessment requires 1,500 words using A4 paper (excluding appendices, tables and graphs) with 'Arial -12' as font style and size; and in-between lines should be provided with 2-spaces. Margins are as follow: Top Margin = 1.5 inches; Left Margin, Right Margin and Bottom Margin = 1 inch, respectively.

Learning Outcomes

This assessment will cover the following learning outcomes:

Develop a clear appreciation of innovation and entrepreneurship and their importance on the economy;

Articulate and write-up a basic Business Plan; and

Appreciate the benefits and risks involved in starting up a new business.

Business Plan Specifications

Executive Summary
Marketing Feasibility
Organisational Feasibility
Operational Feasibility
Financial Feasibility
Socio-Economic Feasibility
a. References: Sources of information that support citations (books, journals, publications and web sites
b. Appendices: (Proof of documents that are attached to supports the planned Business.

Presentation:

Students will be expected to present their business ideas to demonstrate critical thinking, verbal skills and feedback. The presentation per group requires 20 minutes.

Learning Outcomes Covered

This assessment will cover the learning outcome number 4. Thus, articulate and write-up a basic Business Plan.

Presentation Details

I. INTRODUCTION
II. CONTENT Points
Business Environment Analysis
Product(s)/Service(s) Description
Customer Demographics
Competition Analyses
Competitive Advantage
Price Strategy
Advertising and Promotional Strategy
S.W.O.T. Analysis
Market Research
Projected Market

CONCLUSION