Assignment: Assemble your Initial Comprehensive Marketing Plan for Stakeholder Buy-In
Instructions
There are three resources included above for developing a marketing plan. First select the best marketing plan template and budget template (use e-resource from your text or SBA templates) for your final business plan, based on whether your role will be that of an entrepreneur or an intrapreneur. Then, use the appropriate marketing plan template and the marketing plan budget template provided for your organization or new business venture. The SBA marketing plan guide may provide additional resources or generate additional ideas.
Be sure to complete the different sections of the two templates (budget and marketing templates) according to your research, completed assignments including instructor feedback, and new findings that you have compiled throughout this course. Continue to use the same perspective that has been applied in this course (entrepreneur, intrapreneur, or both) in finalizing the new venture marketing plan. Be sure to complete all of the sections with sufficient detail to help bankers, investors, and any interested parties or pertinent stakeholders understand your strategy and plan.
After completing both of the templates, create a PowerPoint presentation for a comprehensive marketing plan to show stakeholders, sponsors and/or investors. Within your presentation, be sure to use narrative language that considers the audience, reflects your expertise on the marketing plan, defends your strategy, and persuades your audience into buying into the plan. Assume that the audience members will have the actual marketing plan in front of them so that you can talk them through the plan. Be specific about how the stakeholders and/or investors may assist in the success of the marketing strategy. Include resources needed (finance, personnel, technology, etc.), as well as success metrics, timelines, and so forth). This will serve as the second progress update, moving toward completion of your marketing plan strategy.
In addition, provide the audience with a handout of the marketing plan. This handout can include an outline of the information you addressed in your slide presentation, as well as a "call for action" by your stakeholders, investors, etc. Remember to address your budget, concerns and potential solutions, and include some visual aids or graphics to keep your audience's attention and interest. Be as creative as you like with this presentation; winning over stakeholders is critical for a marketing plan to be accepted and implemented!
Optional: you may attach a video (YouTube or other) of your slide presentation to a real or fictitious audience (not more than 1-2 minutes for each slide), in addition to the PowerPoint. Otherwise, just submit the PowerPoint slides. Incorporate appropriate animations, transitions, and graphics as well as "speaker notes" for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists. Support your presentation with at least three scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included. Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate.
Length: 12-15 slides (with a separate reference slide).