Assignment: Analysis of a Marketing News Story

You are required that you write a 1000-word analysis on a marketing news story which has appeared in 2014 and was published in English.

How to proceed:

• Select an appropriate marketing news story which has appeared in 2015/2016. It might be from the business press, such the Financial Times, the Economist, the Wall Street Journal, Business Week,Fortune, or Forbes, or the business section of a national newspaper such as the Daily Telegraph or the Guardian. Of course, other media sources - including ones available exclusively online - are permissible.

• What is the marketing new story about? It is about the marketing strategy or tactic of a single firm? Or does the news story raise an issue with wider marketing implications?

Points to consider in formulating your analysis:

• What marketing issues are at stake? For example, where might the marketing new story be included in a revised edition of Kotler? Why?

• Search Business Source Premier to find relevant marketing literature (e.g., the Journal of Marketing,Journal of Consumer Research, the Journal of Marketing Management, the European Journal of Marketing, the Harvard Business Review, California Management Review, Sloan Management Review, or McKinsey Quarterly) to help put the marketing story in context. Are there other examples you can cite?

• Remember that informed analysis is more than just your opinion; references to literature and examples are deemed as highly appropriate for a full and complete response.

• Sources must be acknowledged; a bibliography is required, submissions lacking either or both WILL be penalised in marks. See the earlier notes on plagiarism and academic sources and referencing.