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Assignment 2: The World's Most Ethical Companies

Review the Ethisphere Institute's list of the World's Most Ethical Companies, located at ethisphere.com/worlds-most-ethical/wme-honorees/. Research a sampling from the organizations from the list, and identify one (1) company that you believe treats its consumers, the environment, and employees in an exceptional and morally praiseworthy manner.

Write a five to six (5-6) page paper in which you:

1. Determine at least two (2) ways in which the chosen company behaves in a morally responsible way toward each of the following:

a.consumers

b.the environment

c.employees

2. Predict the effects that these morally conscious decisions would have on the company's bottom line.

3. Review the company's policies from a critical perspective, and list at least two (2) areas where the company could improve its treatment of consumers, the environment, or employees. Justify the response with specific examples.

4. Use at least three (3) quality references. (Note: Wikipedia and other Websites do not quality as academic resources.)

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91272921
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