Ask Business Management Expert

Assignment #2 Lots of Fun 

Taira Brandt is the 35 year old daughter of Justin Brandt the owner of a medium sized party invitation company “Lots of Fun” Taira has recently received a degree from UMUC in Business Management and is anxious to take over her father’s company.  She is a single mother, very attractive but a little retiring in her manner.  She and her father have been planning her take over for several years, ever since her ex-husband left the business after their divorce, an event that did not go unnoticed within the company.  Taira has always worked in some capacity within the company but never in a serious leadership role. She is simply known as the “boss’ daughter”.  Taira and her father have agreed that she will take over as CEO in the next two months. No one knows of this decision.

 Having taken BMGT 365 Taira realizes that she has her work cut out for her if she is to be a good company leader. The first thing she has to do is take stock of the company. This is what she sees. The company has netted 1.5 million in sales for the last two years with no growth rate.  Costs have, however, increased by 3 percent.  The company produces and sells a variety of invitation styles at different price points but her most popular items seem to be either the “budget” invitations or the “high end” expensive paper products.  Her sales people have traditionally only sold to card stores or stationers. The company has never sought to sell directly to the customer. Taira would like to explore the online market for future growth potential.  In addition to the new markets, Taira would like to revamp the company image and marketing plans. Taira’s father, the current CEO, was approached by a Kuala Lampur firm who would like ‘Just For Fun” to go into a joint venture with them to set up a separate web store that will sell invitations to Asia with local stores in Kuala Lampur.  Taira and her father are uncomfortable with the approach because they lack understanding of the Asian culture but do see a great business opportunity.

 There is another issue that is on Taira’s business agenda.  The company is located in Kent, Washington one of the largest lumber towns in the country. Being close to the paper source has saved money in the past for the company but now pressure is on to seek “green” methods of production.  A recent article in the Kent County Gazette challenged “Lots of Fun” to get in touch with their “green side.”

 The business side seems solid right now but her father has never really changed things since he started the business forty years ago. He has managed his way to success. Her father… Taira thought is another matter. What is his role going to be? He jokingly says that he wants to go into “semi-retirement” but never really says what that means. In fact Taira’s not really sure that he wants to retire. When she asks him what role he wants his reply is “I have just one request - don’t make me a figurehead. I would rather retire completely. You choose the job or have me retire, either way I will do what you want. It is your show now sweetheart.”  Justin Brandt is an extrovert through and through.  He always wants to be near the action and thrives on running the company. His open personality and hands-on style has made the business what it is now.  Taira knows this but her role growing up as the “I’ll do any job girl” has made her privy to lots of company gossip. She heard the new middle management staff of which there are three, two men and one woman, say he is nice but too controlling while others like the Vice President and CFO, men who have been with him for the last 25 years,  have given up trying to think for themselves and just go with his flow. Where do I put my father? I need to establish myself and my style with these people. I want to make big changes and I have to get them on board. Yet, I don’t want to lose my father’s knowledge and enthusiasm. I don’t want to lose him altogether. 

Instructions

Paper #2:  Lots of Fun

In this assessment, students will read the case study provided.  Students will then write a paper analyzing the situation with the daughter and father in terms of the following required elements:  The expectation is that the analysis is thorough and detailed yet concise.  Be sure to make connections between the facts presented in the case study and the information on leadership in the course readings.   Students are expected to effectively use a wide range of the course readings in completing the paper, which means the course readings are used to support ideas and reasoning rather than stand-alone statements.  In writing this paper, it is necessary to perform an analysis in terms of how and why the daughter or father take a certain course of action.  Students are not covering the topics superficially but are required to use the course readings to explain the detail: 

·         Leadership role

·         Leader as individual

·         Social architect

·         Change agent

·         Ø  Include father as a manager with short-term goal orientation

·         Ø  Include daughter as a leader with long-term goal orientation

·         Relationship builder

·         How can the daughter and father use the concept of moral compass to give direction to the implementation of a vision and contribute to the success and sustainability of the company?

Required Formatting of the Paper #2:

·         This report should be double spaced, 12-point font, and five to seven pages in length excluding the title page and reference page;

·         Include an introduction and a summary paragraph;

·         Title page with your name, the course name, the date, and instructor’s name;

·         Use headings;

·         Writing should be clear and concise;

·         Write in the third person;

·         Use APA formatting for in-text citations and reference page.  You are expected to paraphrase and not use direct quotes. Deductions will be taken when direct quotes are used and found to be unnecessary;

·         Outside resources may be used but the majority of the support will come from the course readings with a wide array of readings used;

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M91535146
  • Price:- $30

Guranteed 24 Hours Delivery, In Price:- $30

Have any Question?


Related Questions in Business Management

Name a company that addressed a recent ethical problem in a

Name a company that addressed a recent ethical problem in a positive way. Also, explain how or if this positively affects us as a community?

When it is appropriate to use the trade-off process what

When it is appropriate to use the trade-off process. What conditions apply, and the technical evaluation criteria that might be used?

Need help with a essay with the following phrase for

Need help with a essay with the following phrase for analyzing : " Capitalism is at the heart of how people and organisations are managed in contemporary society" May i ask for a better explanation of the question? Also ...

How could these three tenets of the auburn creed be used to

How could these three tenets of the Auburn Creed be used to motivate others: "I believe that this is a practical word and that I can count only on what I earn. Therefore, I believe in work, hard work." "I believe in educ ...

How can these two tenets of the auburn creed by used in

How can these two tenets of the Auburn Creed by used in addressing teamwork issues: "I believe in honesty and truthfulness, without which I cannot win the respect and confidence of my fellow men." "I believe in the human ...

Discuss the advantages of having and interacting in a

Discuss the advantages of having and interacting in a diverse workplace. Consider the wide range of ideas and perspectives that a range of team members bring to a team, that are of differing ages, ethnic backgrounds and ...

Parmigiano-reggiano global recognition of geographical

Parmigiano-Reggiano: Global Recognition of Geographical Indications What historical factors have helped support the consortium's claims for the geographic specificity of Parmigiano-Reggiano and Parmesan? What are the eco ...

Communication planthis communication plan will be a roadmap

Communication Plan This communication plan will be a roadmap on how the new division will best be able to communicate with Biotech's corporate headquarters, suppliers, other divisions, and internally. This should lay out ...

Discuss strategies to obtain feedback from a customer and

Discuss strategies to obtain feedback from a customer and clients when working in sales.

Describe different networking methods and the advantages

Describe different networking methods and the advantages and disadvantages of them?

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As