Assignment 2 - Business Proposal

Layout:

1. Title Page

2. Table of Contents

3. Executive Summary
This should be a brief summary of your proposal idea (200-300 words).

4. Outreach letter/response to letter
Once you complete brainstorming your individual, creative idea, you will write a persuasive letter of proposal (or a letter of intent) to the potential businesses with whom you seek a JV/strategic alliance.

You will also include a response from the company to your proposal.

5. Vision and mission statement

Of the company that you're working for (the company who is writing the proposal)

6. Company overview of each company (1 page per company)

This should include the company history (brief! And only the most important/relevant details), an overview of what the company does (brief! Services and products) and a more detailed overview of the part of the company that will be affected by or participating in the joint venture - or a more detailed overview of the company's products and services as they relate to the merger/acquisition. Usage of graphs is optional.

7. Proposal idea (2-3 pages)

The idea: who, what, where, when, why and how. Explain your reasoning, your rationale for the JV/strategic alliance. You will also explain the new product or service created and how this will benefit the other company and yours (short-term and long-term benefits). How is this product/service better than others (or similar ones) on the market?

8. Market Analysis (Include graphs in this section)

Explain what currently exists in the market place, including competing products and services and how does your solution compare. Where does your product fit within this industry/market? What is your niche?

9. Marketing plan

Delivery is often the greatest challenge for companies and services. Chart out a plan on making the public aware of your product's existence, availability and importance.

10. Financial plan

Project the future success of your plan! Your starting point should be actual data from the two companies, and you can make fictional predictions - but you must explain them! What will be the initial costs, when can revenue be anticipated, when will there be a return in investment?

11. Conclusion

Restate your main points clearly. Tie them together with a common theme.

12. References

13. Appendix of supporting documents (if applicable)