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ASSIGNMENT 1: Purpose: The purpose of this virtual assignment is to get familiar with the non-profit sector and a few of the web based information sources in the non-profit industry.

Task #1: Review the following 5 websites:

• Imagine Canada

• Charity Village

• Pillar Non Profit Network

• Volunteer Canada

• Association of Fundraising Professionals

From these sites identify 10 facts, data, or information related to the non-profit sector in Canada that might be important to a marketer (Identify 2 facts per site). For each, identify the source (website), and why this information would be important or useful to a marketer.

Task #2: Review the following 5 websites:

• Sick Kids Foundation

• Goodwill Industries

• Canadian Blood Services

• Youth Opportunities Unlimited

• One non-profit website of your choice

From these non-profit websites, provide 1 pro and 1 con per site from a marketing perspective. Look for ease of use, branding, messaging, ability to give, links, etc. Provide your reasoning for each pro and con.

Compile the list in a MS word document or PDF and deposit in the FOL dropbox titled "Assignment #1". Be sure to include your name(s) and section on the actual word or pdf document.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92743524
  • Price:- $45

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