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ASSIGNMENT 1: CREATIVE STRATEGY Pick any animal.

a) Now think of 5 products that could effectively use that animal in their ad campaigns.

b) Explain one of those campaigns in greater detail.

c) Finally, tell me two animals that would be AWFUL in the campaign you just described.

Answer should be in a 200-400 word essay

ASSIGNMENT 2 THE MEDIA PRODUCTION PROCESS

a) Explain the function and importance of the "storyboard" in the TV Ad production process.

b) Draw a (6 scene minimum) storyboard for the animal/product ad that you described in LM 8. you may use the free software online for creating a storyboard at storyboardthat.com

c) Scan it and add as an attachment to this answer.

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