Assignment 1 - Unilever
Review the article titled, "Unilever's Big Strategic Bet on the Dollar Shave Club" do additional research and answer the questions. Prepare report according to this format:
Introduction/Context (write about one page summarizing the case; include the context, that is why is this case written and what are the learning points)
Conclusion (write no more than one page of your conclusions and observations)
Work cited
Use list (bullets), graphs, charts, tables, etc. to make your report more effective (a sample is on Blackboard). Be sure to use data available in the Case supplemented with additional research. Your report must be between 4 and 5 pages, 1.5 space with font TNR1.
QUESTIONS:
1. Visit Unilever website and review their 2006-2015 financial data (under Investors Relations) and make relevant comments concerning its strategy and performance.
2. Do a web research (you can also use UML library) and discuss Shaving Industry size, trends, major players& their market shares and industry drivers. Be sure to support your responses with hard data.
3. Using Porter's Five Force Model, assess the profitability potentials of the Shaving Industry. Treat Dollar Shave Club as a new entrant in discussing your response. Use Table 1 (below) to analyze Competitive Force Model
4.Why has Dollar Shave Club been successful? Why did Unilever buy the Dollar Shave Club?
Table 1 - Shaving Industry Competitive Force Model
|
Force
|
Discussion of the intensity
|
Intensity (High, Moderate, Low)
|
|
Threat of New Entrant
|
|
|
|
Threat of substitute
|
|
|
|
Rivalry among current players
|
|
|
|
Bargaining Power of buyers (identify buyers)
|
|
|
|
Bargaining power of suppliers (identify key suppliers)
|
|
|
|
Overall conclusions
|
|
|
Attachment:- Unilever-s-Big-Strategic-Bet-on-the-Dollar-Shave-Club.rar