Assignment 1 - Review of e-learning materials

In weeks 2 - 6, e-learning materials will be placed on Blackboard for review and discussion.

Students should look at the video and record a response on Blackboard. The post should 'contextualise' the materials. That is, take the theory and show how it might be applied in a real organisation.

Discussion means that students should read and consider the postings of other students and seek to enrich the learning for contributing to the discussion. For instance, what else is relevant? how could it be applied? who should take the lead?

The review and discussion materials submitted by each student will be assessed.

A maximum of 4 marks will be given to each of the best 5 responses of a student, that is, a maximum of 20 marks can be scored by a student.

Activity 1
1. Find a non-profit organisation that implements the marketing concept. What is the exhange taking place? What is the profit they seek? Do they apply the marketing concept? How can you tell?

2. The Billabong website (www.billabong.com.au) offers consumers a lot of information about the surfing, skiing and skating industries. However, little, if any, information is provided on Billabong products. Do you think that his helps Billabong to build relationships with its target customer?

Activity 2
Go to Nestle's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or why not?

Activity 3
If a company is interested in estimating the distribution of income in the Northern Territory or New Zealands's North Island, how could it proceed? Be specific

Activity 4

Visit three web services of fast moving consumer goods (FCMG) companies (for example Unilever and P&G). Is there evidence of a segmented approach or are they mass marketing? Rank the three companies in terms of how well they segment their market and prepare a set of recommendations on how they could segment their market further.

Activity 5
Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers