Assignment -

To analyze an industry from the perspective of a "focal firm" with which you are very familiar (ideally this would be a firm at which you are employed or a firm within your industry, but you may choose whatever firm you like).

In IT Strategy for relevant reading material. I'd like a four-paragraph response--about a page along--that sets up your industry analysis project for the semester. You'll identify the firm and work through the "strategic aspiration" thought exercise from the book. See below for what I'd specifically like to see in four paragraphs. You are free to add additional contextual information, but the four paragraphs below should be present in your response.

Paragraph 1: Identify your focal firm and its mission (directly cite the mission statement or any available "About" information). Conclude this paragraph with a direct statement of the firm's strategic aspiration

Paragraph 2: Identify who your firm will target (cite your evidence)

Paragraph 3: Identify how your firm engages in that targeting (cite your evidence)

Paragraph 4: Introduce your firm's archrivals (if any) and show them in a 2x2 matrix.