Assignment -

"The 'tyranny or paradox of choice' explains why people have difficulty in making complex choices. The amount of choice people have in the modern world is a huge cause of stress, one which our ancestors did not have."

Using existing literature and data, critically evaluate this claim in relation to at least 2 of the following areas (or 2 areas approved by your tutor):

• Allocation of resources
• Consumerism
• Technology
• Risk

"Businesses can analyse how consumers make choices and can use this to create successful marketing strategies for the goods they want to sell."

Using existing literature and data, critically evaluate this claim in relation to at least 2 of the following areas (or 2 areas approved by your tutor):

• Allocation of resources
• Consumerism
• Technology
• Risk