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Summaries are not just definitions of concepts and key terms and that you write your understanding of the concepts or processes in your own words. You can even use visual illustrations and drawings that summarize your understanding; just do what would help you better understand the concepts

Summary of the chapter in your own words summaries.

Summaries not just definitions of concepts and key terms

Write your understanding of the concepts or processes in your own words. You can even use visual illustrations and drawings.

Summarize your understanding; just do what would help you better understand the concepts.

1000 words.

Textbook - Marketing Management: A Strategic Decision-Making Approach, Eighth Edition.

Chapter 8 - Differentiation and Brand Positioning.

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