Assignment : Research Brief and Draft Slides 1 and 2

"Strategy means making clear-cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets."

Jack Welch Using a publicly traded business of your choice including your choice in Assignment 1, use Jack's Five Slide Methodology to analyze the business environment and competition.

Specifically, you will draft slides 1 and 2 and explain your rationale and research in an accompanying research brief. Imagine the intended audience to be your CEO and the entire Executive Leadership Team.

4-7 Page Research Brief. Analyze the business environment and competition using Jack's Five Slide Methodology.

1. Slide 1 - "What does "the Playing Field" Look Like?

a. Who are the competitors in this business, large and small, new and old?

b. Who has what share, globally and in each market? Where do we fit in?

c. What are the characteristics of this business? Is it a commodity, high value, or somewhere in between? Is it long cycle or short? Where is it on the growth curve? What are the drivers of profitability?

d. What are the strengths and weaknesses of each competitor? How good are its products? How much does each one spend on research and development (R&D)? How big is each sales force? How performance-driven is each culture?

e. Who are this business's main customers, and how do they buy?

2. Slide 2 - "What has the Competition Been Up To?"

a. What has each competitor done in the past year to change the playing field?

b. Has anyone introduced game-changing new products, new technologies, or a new distribution channel?

c. Are there any new entrants, and what have they been up to in the past year?

Draft Slides 1 and 2. Develop slide 1 and 2 for your final project.

1. Draft slide 1

a. Synthesize your market research to provide key, relevant bullet points from Slide 1.

2. Draft slide 2

a. Synthesize your market research to provide key, relevant bullet points from Slide 2.

Note: In week 10, you will submit a compilation of all 5 slides in a presentation. The final presentation, with accompanying slides and notes, should reflect corrections, amendments, and depth gained from using the professor's feedback and student idea development throughout the course.