Assignment : Qualitative Research
Write a paper discussing the qualitative data collection and analysis you would recommend using to determine the price, placement, and promotion of a new health and energy beverage a company plans to add to its product line. In your paper do the following:
o Identify and describe at least three appropriate qualitative research tools.
o Explain the advantages and disadvantages of each of the qualitative research tools you selected.
o Discuss what you believe to be the top three ethical issues in qualitative research. Justify your choices.
o Choose the qualitative method(s) that you feel would be most appropriate for this project and explain the reasons for your selection of that method.
o Identify the steps and guidelines that should be used for effective implementation of the method(s) you selected.
Write a 4 page paper in Word format. Apply APA standards for writing style to your work. Utilize at least three scholarly resources in your response.