Assignment : Probability Sampling

Refer to the cereal company scenario described in the discussion assignment.

Write a 5 page marketing survey plan presenting and justifying your plan for conducting the marketing survey using a probability sample.

Make sure your survey plan addresses the specific research needs of the client.

Include the following in your plan:

o Identify the survey target population

o Specify the appropriate data collection method

o Determine the appropriate sample frame (working population)

o Determine the appropriate selection of sampling method

o Explain and justify the sample size

o Explain the plan for selecting the sampling units

Give reasons for all your choices.

Write a 5-page paper in Word format. Apply APA standards for writing style to your work.