Assignment : Health Communication Campaign

You will now apply what you have learned in this course by developing a plan for a health communications campaign. For this original plan, you will integrate work from previous assignments.

For this assignment, assume you are making a professional presentation to gain community support for your health communications campaign. Complete the following:

Compile all your module assignments for reference.

Design your health promotion campaign for your chosen public health issue.

Be sure to include the following as part of the campaign:

A separate executive summary in MS Word format. Download and review the executive summary template that you will use for this assignment.

A PowerPoint presentation that includes the following:

A title page

At least one slide each for the following major sections:

Preliminary analysis: Overall program goal

Outcome objectives: Behavioral, social, or organizational

Situation analysis and audience profile

Communication objectives

Communication strategies

Tactical plan: Messages, channels, materials, and activities

Evaluation plan

Notes for each slide section to provide detailed content and narrative

Write a 1-2-page executive summary in Word format. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.

Develop a 10-15-slide presentation in PowerPoint format.