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Assignment: Communication Process

Find a Web site that has an "About Us" section or a "Press Release" section.

Write a three to four (3-4) page paper addressing the following:

• Identify the Web site, the sender, and perceived receiver.

• Analyze the integrated business communication.

• Assess the media richness of the section.

• Describe how the message is framed.

• Identify opinion leaders.

• Make recommendations for improving word choice.

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