Assignment : Case Study

Read the following case study and prepare a paper which addresses the following:

You have been painting as long as you can remember-primarily serene landscapes of mountains, lakes, and streams in watercolor.

You display your paintings at the local fair, sell some to friends and relatives, and gift a few.

Recently, you were approached by a professional from the art world who believes you can market your paintings to a much larger audience and make a good profit.

Before you can start selling to a wider audience you need to prepare a 6-page paper to:

• Discuss the demographics and psychographics of your target market.

• Discuss the possible needs and goals of your potential consumers.

• Analyze the following aspects:

o dogmatism

o social character

o need for uniqueness

• Discuss how the above issues contribute to your marketing efforts.

Be sure to cite your references in the APA format.