Assignment - Understand the concepts and process of Marketing.
Be able to use the concept of segmentation, targeting and positioning
Understand the concepts and process of Marketing.
1.1 Explain the various elements of the marketing process
1.2 Evaluate the benefits and costs of marketing orientation for a selected organization
Be able to use the concept of segmentation, targeting and positioning 2.1 Show macro and micro environmental factors which influence marketing decisions
2.2 Propose segmentation criteria to be used for products in different markets.
2.3 Choose a targeting strategy for a selected product/service
2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations
2.5 Propose new positioning for a selected product/service
Assignment brief
Purpose of assignment
Student learns and understands the tennets of marketing, marketing oriented organizations and discusses the key concepts in marketing to succeed. Student understands the various macro and micro environmental factors influencing the marketing mix decisions. The marketing strategies of segmentation, target marketing and positioning are applied to markets and the role of consumer buying behavior in marketing activities is understood.
Task 1 - Assessment Criteria
Explain the various elements of the marketing process.
Evaluate the benefits and costs of marketing orientation for a selected Omani organization
To achieve a pass you must,
- Choose any popular and successful Omani company to apply the tasks 1 and 2.
- Explain the core elements of the marketing process with reference to the selected company.
- Explain why the above marketing process concepts are so important for a Marketer (selected company).
- Evaluate the benefits derived and costs incurred for the selected organisation in its efforts to be marketing oriented.
To achieve M1 you will take effective judgement incorporating marketing definitions, various orientations to justify the reason why the chosen is successful.
Task 1 Concepts of marketing as understood and applied to a business organization chosen also establish why it is important for a Marketer.
Task 2 Relationship Marketing, and strategies to achieve it as applied to an marketing oriented organization
Task 3 Impact of macro and micro environmental factors for an business organization of their own choice on their marketing mix programme decision making
Task 4 Strategies of segmentation as applied different markets
Task 5 Selected of target marketing strategy as applied to a product
Task 6 Positioning strategy as applied to a product or service
Task 7 Consumer buying behaviour studied in two situations through the steps in decision making process.
LO1 1.1 Explain the various elements of the marketing process
1.2 Evaluate the benefits and costs of marketing orientation for a selected organization
LO2 2.1 Show macro and micro environmental factors which influence marketing decisions
2.2 Propose segmentation criteria to be used for products in different markets.
2.3 Choose a targeting strategy for a selected product/service
2.5 Propose new positioning for a selected product/service
2.4 Demonstrate how buyer behaviour affects marketing activities in different buying