Assignment - Strategic Innovation Simulation: Back Bay Battery
Instructions -
1. Complete the following simulation -- "Strategic Innovation Simulation: Back Bay Battery," Harvard Business Publishing Simulation - 7015-HTM-ENG. (In Harvard course pack).
In this single-player simulation, students play the role of a business unit manager at a battery company facing the classic Innovator's Dilemma. Students have to manage R&D investment tradeoffs between the unit's existing battery technology versus investing in a new, potentially disruptive battery technology. Over the course of eight simulated years, students must address a number of challenges including the timing and level of investment across both mature and new businesses, choices regarding market opportunities and inherent product performance characteristics, requirements to meet constraining financial objectives and constant trade-offs between investment options, all in the context of uncertain market information.
Learning objectives
A. Experience how to assess emerging market opportunities and the limitations of standard approaches to this effort.
B. Experience how to balance the dual requirements for simultaneously investing in a core business and innovation.
C. Experience how financial criteria and an organization's impatience for growth can make innovation difficult.
Only need around 800 words report.