Assignment - SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Actions and Control), planning framework (Chaffey and Smith, 2013, p. 4) has built an authoritative reputation as the framework of choice for different scales of business including multinational and start-up organisations across the world. Considering the advantages and challenges of the SOSTAC framework for digital sales and marketing strategies in general, do you think the framework deserves this praise and attention from marketers? If yes or no, justify your answer using specific marketer/s of your choice.

You are expected to share knowledge and approaches by both affirming understanding and learning from others. Geographically dispersed and global learner base, professional and life history experiences will bring different cultural, international and professional perspectives to the discussion.

In facilitating collaborative activities and feedback, your engagement will be assessed based upon participation, and quality of your work in the discussion forum, academic writing skills and original thoughts (see marking rubric on the next page).

This is not an essay rather a discussion with your peers and thus you are expected to:

• Ask insightful questions that help you and others to learn
• Offer contributions based upon literature and your own practice or experience.