Assignment - Preparing a Business Case / Project Proposal

Background

Charles Darwin University is offering a small business loan for a deserving student's entrepreneurial endeavour. It has been left up to the CDU representative to oversee the business case submissions and ascertain whetherthey are indeed viable and worthy of funding.

In order to receive the funding, the project must meet the following criteria*:

• It must benefit the community -eitherthe community as a whole or a select segment of the population.

• It must be in Australia.

• It must be a unique endeavor.

• It must be completed within one (1) year.

• It must have a budget of between $25,000 and $50,000.

• It must relate to your area of study (degree programme).

Business Case Proposal

1. Title page

a. Project title

b. Name and student number

c. Group(Wednesday, Thursday or External)

2. Table of Contents

3. Executive Summary

4. Overview

a. Reasons/Business objectives of this proposal

• Identify the problem to be solved or the need to be filled.

• How does it benefit the community?

• What are the expected outputs?

b. Performance measurement (quantifiable)

5. Business options

6. Expected benefits/Current situation and market opportunities

a. Market analysis

Describe the current market and/or trends.

Is there a market for this project?

b. SWOT analysis

c. Output analysis

Summarize the market in relation to the SWOT analysis.

Describe the specific target market and where this project stands in relation to that market.

Dis-benefit

7. The benefits review plan

8. Timescale

a. How long will it take to complete the project?

b. List and describe the major milestones.

9. Costs

a. How much does it cost? (Main costs and overall budget)

b. Identify the tools used for cost analysis.

10. Investment appraisal

a. Net present value (NPV) analysis

b. Return on investment (ROI)

c. Payback Analysis

11. Major Risks

a. Identify five (5) major risks, to the best of your knowledge, in implementing this proposal.

b. Discuss the risks involvedand how they will be managed.

12. Conclusion

13. References