ASSIGNMENT - Prepare a Market Research Brief

Your Task: You have been given the task of preparing a market research brief for Subway.

Subway is a fast food restaurant chain seeking to expand its operations across Melbourne. Melbourne's population has been growing rapidly over recent years and the organisation believes there are opportunities to expand its franchise operations by opening further stores.

Research is now needed to locate the best locations to open new stores.

For management to make informed decisions on new outlets, market and consumer research is needed. Market research is needed on the macro, micro and numerical trends that might be impacting on the Melbourne fast food category. Consumer research is needed on consumer's behaviour and attitudes/perceptions in relation to the fast food category and the Subway brand. Information on consumer characteristics are also required ie demographics.

As the marketing manager of Subway, you need to prepare a market research brief for three market research organisations.

Your market research brief should map out the research requirements and include / discuss ALL the following research issues:

1. Cover Page

2. Table of Contents

3. Introduction [context of the research]

4. Research Objectives

5. Research Design [Data gathering approaches]

6. Sample Design

7. Analyses and Reporting Requirements

8. Timelines and Budgets

9. Selection Criteria

10. Codes of Practice - Market Research

11. References

Attachment:- Assignment Files.rar