Assignment - International Marketing Mix Strategies

Task - This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new country target market. The final document should include your work from Asst 2 and 3, revised as necessary, as the first parts of the overall plan.

The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes:

• objectives for the first 12 months of your plan;
• strategic recommendations for the 4Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and
• plans for managing, measuring and controlling the international marketing effort.

The suggested format of this Asst is outlined in the Project Guide, available in the Resources folder.

Rationale - The final project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field.

This assessment has been designed to:

• demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market;
• allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing

On successful completion of this subject, you should:

• be able to create justifiable and effective marketing strategies.

Attachment:- Assignment Files.rar