Assignment - Examination of business plan

Assignment consists of critically evaluating it and offering concrete solutions to help improve the business plan. The goal is not simply to be negative about the business plan but to appraise and pedagogically point out how and where problems can be solved.

Make an evaluation of the whole business plan. Focus on the following issues:

• To what extent does this business represent an attractive opportunity? Motivate why and why not. (For example, evaluate the concept, the target market, the points of differentiation, the marketing approach, the profit level)

• To what extent are the claims made in the business plan substantiated by hard facts and solid research? (For example, have they conducted interviews with prospective customers who substantiate an interest in the product; do they have letters of intent from planned collaborators; if they claim that they will get a patent, have they conducted a patent search)

Given the Business of the company:-
Avenir, C-Corp

Martin J. Whitman School of Management

Avenir
• Joan Li
• Run Zhang
• Stacy Yi Chen
• Yi Li
• Erica Hoffman